You really can’t overstate the importance of having the best opt in page designs working for you. The reasons for this should be obvious but just in case let’s be clear. Your opt in page design has a lot to do with your opt in rate. The better your opt in page design the more sign
ups you will get.
Obviously if you are paying for traffic directly by paying for solo ads or Facebook ads or whatever you will get this right away. But even if you are driving traffic through SEO or other “free” forms of traffic you should want to maximize your sign-ups. If every person on your list is worth at least $1/month then it stands to reason that you want as many people on your list as possible. One of the ways to maximize your opt ins is by using the best opt in designs.
The Best Opt In Designs-What Are They?
It was not that long ago that the best opt in designs included a lot of copy that included an enticing headline, lots of product benefits, social proof etc. Of course all of these had flashing red arrows pointing to where you should enter your email address. I’m sure you’ve seen tons of these. They still work but they aren’t necessarily the best opt in designs.
Recently, marketers have discovered that the best opt in designs are actually much more simplistic. There are two main types of opt ins being used now with great effect. The first opt in type includes a big panoramic visual that usually has an ocean scene like the picture above or something from the sky with nice clouds.
Typically these opt ins will have an intriguing or enticing headline and a big opt in buttons
but that is about it. Here is the opt in page you may have seen to join one of my lists. I certainly didn’t invent this style but I use it and here’s why. The opt in design you see here gets me an over 40% opt in rate. Until I can beat that I will keep using it.
The other big idea that is happening with opt in pages is making them look like they go with the initial sales page that you redirect to. The idea is that you as an affiliate can create an opt in page with an offer that makes it look like you are directly connected to the sales page.
Here is an opt in page I’ve use for the dog training segment. You can see the same big
panoramic picture idea with a simple opt in box design. The report offered matches the graphics of the actual products imagery when you are connected through to the sales page.
Here’s part of the landing page for The Online Dog Trainer. You can see the same blue graphic layout as the Free Report offered on the opt in page above.
Interestingly I found an opt in page on The Online Dog Trainer website and it looks like the product owner has learned about the best opt in page designs. Look at his own opt in page.
Notice he is using a nice beach scene and still got a dog into the image. (Coincidentally the same kind of dog we used.) He shows a product imagew, has one simple headline that conveys urgency. Finally, a nice big opt in button. These kind of opt in pages are getting the highest opt in rates.
Note that he did not include a long list of all the things this Free Report will cover or do. He doesn’t have arrows all over the page pointing to the opt in box.
The best opt in page designs work because they create a sense of confidence. These pages are not trying to hard or overselling. They look nice and professional and treat the reader as an intelligent person that they are trying to help by giving them a solution to one of their problems. No wonder than that the opt in rates are so high with this type of design.