As the chart shows the good news is that we are all living longer. The bad news is that companies are not lasting very long. This in not just about some entrepreneurial companies either. Those are S&P 500 companies. So a while back we were all going to live a little over 60 years but the company we worked for might be around for 75 years.
So you could get a job, work hard, stay with the company and retire. But according to the data today we are going to live over 75 years but the company we work for might only be around for 15. That means everyone will be changing jobs more often than ever.
A ton of people have already experienced this and that’s why they have turned to making a living online. However, there have been some issues lately with job security online also.
That is because online marketing is largely dependent on traffic. Getting good traffic is increasingly competitive and expensive to get. Sometimes it may feel like everything is conspiring against you. Particularly as it relates to Google.
The latest Panda, Penguin (insert your animal of choice here) updates have sent a number of online marketers reeling. In addition, the cost of Google Adwords and the competition for Adsense have made online marketing a very precarious place if you don’t know what you are doing.
But it’s not just Google. Everyone is looking at Facebook as the traffic savior right now. So naturally as the competition for Facebook Traffic heats up the cost is going up. Last year everyone was talking about how to get YouTube Traffic. Now its Google Plus. But everywhere you turn there are tons of competitors for your traffic.
What Is The Answer To Online Job Security
The only real answer to online job security is to have your own database of customers that you interact with. As long as you have your own list of customers you can control your own destiny without worrying about the latest Google update or change to Facebook advertising policies.
I would not have been saying this a year ago. I spend a lot of money on Google Adwords. I also do a lot of SEO work despite the constant Google changes. The truth is I still do these things. But I’ve discovered that:
The real answer to online job security is having your own data base and doing e-mail marketing.
This is the only way you can really control your own destiny. You may use some of these other techniques to help build your database but the bottom line is your only ongoing guaranteed success is your e-mail marketing.
This might sound old school but if you really think about it, it makes sense. Everything else you do to make money online is a variable. E-mail marketing is the only thing you have complete control over.
So I would encourage everyone interested in making it online to work on growing your database and cultivating it. It will pay you dividends over time and may be a business you can leave to your kids.
I will be talking about this more in the coming days.
Let me know what you think and leave a message.