One of the things I get asked a lot is what niche should I work in. I have addressed that topic in How To Find Your Niche. However, many of you still ask things like what are the most popular niches or what niches do other affiliate marketers work in. The truth is that there are
literally hundreds and maybe thousands of niches that people work in and make a good living online.
But let me try and answer the question by using the old 80/20 rule. There are a few niches that probably get promoted by 80% or more of all affiliate marketers.
Those niches are:
- Health & Fitness
- Internet Marketing
- Disaster Preparedness
Of course there are others as well like foreign languages that people do very well with but if I had to narrow it down to 6 or 7 macro niches this is where I would start.
The reason is that all of these niches have a large audience of people looking for information and solutions to their problems. Remember we are in the problem solving business.
Of course each niche has its own sub-niches which provide more opportunities than you can ever cover as an individual.
This niche really got its momentum on products that focused on “how to get your ex back”. Now it has grown tremendously to cover things like how to get a man, how to get a woman, how to get engaged, how to save a marriage, how to pick up girls, what to men really want etc. etc. The list goes on and on. The point is that as long as there are people there will be relationship issues and if you work this niche your job is to help people find a solution for their relationship issues.
Health & Fitness
This is a HUUUUUUUUGE niche. It really is impossible to talk about here everything that could be included in this niche. But here is the major breakdown. The first thing everyone thinks of
in this category is how to lose weight. So there are thousands of guides, diet pills, supplements etc. on how to lose weight.
In addition, you see a tremendous number of products aimed at getting in shape which is somewhat different than just losing weight. This is about getting ripped, toned, adding muscle or bulk. There are some products that blur the lines and combine fat loss with getting in shape.
Health and Fitness also covers things like how to get rid of acne or eczema and other skin conditions. Anything that might embarrass you in terms of your appearance has a group of people looking for a solution.
Health and Fitness is now even growing into areas like how to treat hypothyroidism or kidney disease. There are usually natural and/or holistic approaches that include some dietary information to help people with ailments that even their doctors have not been able to cure.
Financial/Investing products can sound a little intimidating at first. But once you get into them and understand the vocabulary. For the affiliate marketer these products typically revolve around three subcategories:
- Foreigh currency exchange
- Options Trading
- Penny Stocks
These customers tend to be a little more challenging to convert because they are after all thinking a little like investors from the beginning. But the price tags and commissions on these products can be very high so once you do convert them it is well worth your efforts.
Ok, if you’ve read this far you probably know quite a bit already about this niche. Every year there are new products launched to tell you how to make money online. They tend to fall into a few large categories including:
- General How To Make Money Online Courses
- Traffic Generation
- Facebook Marketing
- You Tube (2013’s was a big year for YouTube Marketing courses)
- CPA Offers
- List Building
Of course within each of these categories there are hundreds of products offered. This is where a lot of people run into problems because they keep reading or watching the next course that comes along without taking real action on any of them. You have to do the work to get the benefits from any of these programs. Some are great, some are good, some are well….not so good.
This is a relatively new and emerging niche. At one time, people thought it was for “crazies” who were into the end of the world date. However, with the rise of global warming and superstorms like Katrina hitting us more regularly people have realized there is a real need for these products and concepts. The audience for this is growing.
Every year there are new hit video games. Invariably, someone published the “how to” guide for that game. These can be very lucrative if you get in at the start. But timing is important here as once the game is out for a year the interest in the guides for that game declines. The big exception is World Of Warcraft which is the biggest gaming audience around a single game in the world. These guides sell year after year but of course new chapters are added as the game evolves.
Many people don’t think of music but it really is a natural for online affiliate marketing. There
are hundreds of how to courses for just about any instrument you can think of. Of course the most popular ones are guitar and piano. More recently selling beats, beat makers and music producers has become very lucrative. The best products let complete newbies sound like professional DJ’s.
Let me know if you think there is a major niche I missed. This should give you a pretty good guide to getting started if you were stuck thinking about what area to promote.
One final word of caution. Try and work one niche until you have some success with it. Then if you want to switch or add other niches you can apply what you’ve learned marketing yourtim first niche. Most people struggle when they just “dabble” in one niche and write a few articles, then jump to another niche and write a few articles about that. You really do need to work your niche to see results.
If you are looking for a list of proven product to promote within a niche check out ClickBank Evergreen.